"The problem with quotes found on the Internet is that they're not always accurate." –ABRAHAM LINCOLN
The word brand is derived from the Old Norse brandr, meaning “to burn.” It refers to the practice of producers burning their mark, their brand, onto their product.
Creating a brand is the first marketing step in conveying business “identity.” A broader concept than just a brand, identity is determined by the owner and helps to shape the customer’s “mental picture” of the product or service.
The brand should serve to reinforce the company's identity—what the company stands for… what the customer will experience… and how they will benefit by using the product. An effective brand is easly recognized and differentiates itself from competitors.
At GDS, we develop effective branding for all types of products and services. We create sophisticated branding through the thoughtful and deliberate use of typography, graphic elements, color, and style. At the core of many brands is a brand mark, or logo. Together, these elements create distinction and uniqueness, setting the tone for the company's marketing communications.